A Premium Domain Name is a high value web address that has been reserved by the .nyc Registry. These include popular keywords and generic terms that are highly searched for and/or brandable marketing terms and call-to-action phrases that create and drive web traffic.
While the vast majority of Premium Domain Names are available for real-time purchase through .nyc retailers, a select few were reserved for public auction. These names will be made available through a series of online and/or offline public auctions with similarly themed domain names, grouped by verticals and interest categories.
For the first .nyc auction, scheduled for October 2016, the starting bid will be $500 USD and there will be a zero dollar ($0 USD) reserve price. A zero dollar reserve price is intended to encourage maximum participation by the broadest possible cross-section of New Yorkers.
Each .nyc premium domain auction will provide a minimum of 30 days’ notice to the public prior to the auction end date. In addition, information about the .nyc auctions will be posted here and on our OwnIt.nyc website, and relayed to subscribers of the .nyc newsletter. The auctions will also be promoted via various advertising and social media channels to ensure for maximum exposure and community engagement.
.nyc Premium Domain Names will be auctioned off to the public in a series of on-and off-line auctions throughout the year. Please check back to our website regularly for updates and information about future auctions, and sign up to receive our newsletter to be kept in the loop.
To start, the .nyc auction is set with a zero dollar reserve price to ensure that the broadest cross section of New Yorkers can participate. A significant marketing and promotional campaign will take place to ensure for maximum exposure and awareness about the availability of these high value .nyc domain names. From there, a fair and transparent bidding process will determine the winner of each domain name, and market forces will determine the ultimate price paid.
Great care was taken in the creation of the .nyc premium name reserve list to ensure that the rights of trademark holders are respected. The list of .nyc premium reserved domain names generally consists of generic terms and keywords that are intended to minimize the likelihood of infringement claims. This said, we do not control the way a registrant may choose to develop a domain name. As such, in the event of a claim of trademark infringement, the .nyc Registry has implemented the rights protection mechanisms stipulated by ICANN, including the Uniform Rapid Suspension and the Uniform Dispute Resolution Policy.
You may have seen a promotion listing the domain name home.nyc as part of the first .nyc premium domain auction. Unfortunately, that domain name has already registered by another New Yorker, and is not available for registration. In its place the premium domain name homes.nyc is included in the auction and is available for bidding now through October 27, 2016.
While the end time is exact to place initial bids, extended bidding may force the close time of a specific domain name beyond the scheduled close. No new bidders can join the auction after the posted close date but extended bidding is for those bidders that were active on the specific domain name prior to the scheduled close. Extended Biding is triggered when a new bid is received within 5 minutes of the close time. Any additional bids will extend that domain name’s auction close time by 10 minutes.
Our auction provider, SnapNames, uses a system called a backorder to allow you to express interest in a domain before it goes up for sale, in our case, an auction. If you reach a .nyc domain name that is scheduled for auction, but not yet live, you will be given the option to place a backorder on a name. A backorder is $79 but it will only be charged if you have the highest bid once the name is in auction. You are also given the option to place a bid above $79. When the domain name goes to auction, all backorders will receive notifications that the domain is now in auction and they can come participate. The starting bid on .nyc domains is $500 so a $79 backorder would not turn into a bid, but will alert the auction provider that you are interested in the domain. If you place a ‘bid’ at $500 or above, you would then automatically be placed into the auction for that name when it opens at your opening bid. If you have further questions about this process, please contact SnapNames.com and their customer service team can help you.